Artifact: Forecasting Total Market Demand – Part 2

1. Drivers of Demand
   • Forecast the drivers of demand in the market segments that were identified in Part 1. Note: These segments may differ from the market segments that are used to develop a marketing strategy.

2 Macroeconomic Factors

• Make predictions about how the drivers of demand could change. What macroeconomic factors could cause the drivers to change?

3 Sensitivity Analysis

• Conduct sensitivity analyses to understand the most critical assumptions and to gauge risks to the baseline forecasts.
  • What assumptions about your industry must be true for an accurate demand forecast?
  • What items or events could cause your forecasts to change?

4.Cite all sources in APA format – 5 sources one being the Holy Bible

5. 5 pages title and reference