in 200-300 words awnser the question below with references:

• What are the variables included in calculating economic and cultural impact to the host city/country?
• Describe the key factors that would contribute to host a successful Women’s World Cup.

example would be:

Cultural Impact of the Olympic Games

The cultural impacts of the Olympic Games are central to cultural integration. European Communities (2007) have defined ‘cultural impact’  as the effect or consequence of an event on the acquisition or  possession of knowledge that enriches the mind including improved  intercultural communication, the feeling of belonging, an increase of  cultural level, elimination of illiteracy for the local community and  loss of particularities and distinction elements for a destination. Cultural events during  an Olympic Games generate global interest and contribute to the image  of the host city (Humphreys & Plummer, 1993) while promoting  accessibility and inclusion for diverse cultural groups. The Olympic  Games place the host city on the global stage and the international  media attention for the duration of the event can transmit this image to  the world (Hall, 1987). Therefore, the organization of the Games  presents a unique opportunity to spread the practice of sports alongside  promoting Olympic values and education among the host country with  principles such as respect, tolerance, participation, fair-play and  solidarity (Frey et al., 2007).

Using London Olympics as the Example

London is already an  established global city and a prime destination for inward investment.  It is anticipated that the 2012 London Olympic Games will raise London’s  profile compared to its other European competitors and will strengthen  and enrich cultural activity, building on the rich heritage of east  London and providing new opportunities and facilities for the creative  industries (PricewaterhouseCoopers, 2005). In the ‘Tourism Strategy for  2012 and beyond’ it was announced that a major cultural program is  developed alongside the sporting elements of the 2012 Games including a  World Cultural Festival, an International Shakespeare Festival, and an International Museums Exhibition.  This plan was created based on direct evidence that a Cultural Olympiad  linked to the Sydney 2000 Olympics brought about a 30 % increase in  visitor participation in cultural activities (Purnell, 2007). It has  been also shown that cultural events have the potential to generate a  vast amount of tourism when they cater to out-of-region visitors,  grants, or sponsorships (Getz, 1999). However, it is important that  these events are local community rather than tourist  orientated to provide an opportunity for the celebration of local  identity and community empowerment (Raj, 2003). Therefore, public views  must be considered in the planning of any cultural activities that are  aimed to directly benefit the local community.